Professionals & executives
Advancing careers, leading across cultures and turning global income into long-term resilience.
Partner with ADBW
Reach people building across borders.
ADBW helps ambitious African and diaspora readers make clearer decisions about business, capital, property, careers and legacy. Partner with us where serious questions meet practical intelligence.
Independent editorial voice
UK launch, global outlook
African and diaspora decision-makers
Transparent campaign reporting
Who you reach
An audience defined by intent, not stereotypes.
Our launch audience begins in the United Kingdom and connects naturally across Europe, North America, the Middle East and Africa.
Founders & operators
Building, funding and governing companies across markets, currencies and time zones.
Investors & property buyers
Looking for opportunity while taking verification, ownership and downside seriously.
Institutions & advisers
Serving globally mobile clients, enterprises, families and communities with cross-border needs.
Commercial opportunities
Show up with relevance.
Choose a focused placement or combine editorial, web and newsletter touchpoints into one coherent campaign.
Web
Homepage spotlight
A clearly identified partner message placed inside the magazine experience for seven days.
Editorial studio
Partner intelligence
Useful, labelled articles shaped around a real reader question—not a disguised press release.
Newsletter
Diaspora Capital Brief
A concise sponsor position in a briefing built for calm, high-intent reading.
Context
Category partnership
Own a relevant editorial environment across business, wealth, investment, property or careers.
Insight
Research & explainers
Commissioned evidence-led work designed for readers who need context before acting.
Conversation
Roundtables & briefings
Focused, small-format convenings around one problem and the people equipped to discuss it.
Founding-partner pricing
Simple launch packages. No inflated claims.
These introductory rates are based on production and placement value while ADBW builds verified audience history. Valid for bookings confirmed by 31 December 2026.
First Signal
£195
A clean, low-risk way to test audience fit.
- Seven-day homepage spotlight
- Up to 120 words of partner copy
- One image, link and call to action
- Placement and click summary
Best starting point
Partner Intelligence
£650
A useful sponsored article developed in the ADBW voice.
- Editorial briefing and angle development
- 800–1,200 word labelled partner article
- Fourteen-day homepage/category promotion
- One newsletter mention when available
- UTM-ready campaign report
Cross-Border Campaign
£1,250
A month-long story with more than one point of contact.
- One Partner Intelligence article
- Four-week category partner position
- Two newsletter placements when available
- Creative adaptation across placements
- End-of-campaign performance review
Prices exclude VAT where applicable. Production outside the stated scope, paid media, travel, venue hire and specialist research are quoted separately.
À la carte
Build only what you need.
Useful for agencies, smaller businesses and partners testing one channel before committing to a broader programme.
Measurement
What partners receive.
We report what the platform can verify and distinguish delivery from outcomes. No vague “potential reach” multipliers.
01
Delivery
Live dates, placements, creative used, links and any agreed newsletter sends.
02
Attention
Page views or impressions where available, article engagement and newsletter opens.
03
Action
Tracked clicks, click-through rate and partner-provided conversion data where shared.
04
Learning
A concise review of what resonated and what should change before the next campaign.
Editorial safeguards
Trust is part of the product.
Commercial work must be useful enough to respect the reader and clear enough to preserve the independence of ADBW journalism.
Partner content is visibly labelled.
Factual and financial claims may require evidence.
Partners can approve paid work for accuracy, not independent coverage.
We do not sell guaranteed positive journalism.
Unsuitable sectors or misleading offers may be declined.
Questions before booking
Plain answers.
Do you guarantee traffic or leads?
No. We guarantee the agreed work, placement and reporting. Performance depends on the offer, timing, creative and audience fit.
Can a partner approve an article?
Paid content includes a factual approval stage. That approval does not extend to ADBW’s independent journalism.
Are launch rates negotiable?
We can tailor scope and combine placements. We prefer a smaller honest package to a large discount with unclear value.
Can smaller African businesses participate?
Yes. Ask about staged campaigns and limited community-business availability where there is strong editorial fit.
Start with the objective
Tell us who you need to reach—and what should happen next.
We will recommend the smallest credible campaign that can do the job.